Let's keep things
short & simple 

The idea was to come up with

a sentence that would fit in with

the space of the hair salon.

Anja Abramović was in charge

of creating the message, while the technical drawing and performance on the wall itself

was done together with

Marko Miladinović.

Special thanks to

Bratislav Milenkovic for his recommendation, and of course to the whole Pinch crew for this opportunity.