Rang campaign
RANG is a Serbian sportswear brand which produces sport & leisurewear, from t-shirts, hoodies, trainers, jackets to accessories and sneakers and shoes.
The "IN YOUR RHYTHM!" campaign is a promotional initiative showcasing new clothing combinations for the spring-summer 2023 season. It encompassed various mediums such as billboards, city lights, public transport advertisements, and branding across all Planeta Sport retail stores. The campaign's concept revolves around everyday activities, aiming to resonate with individuals' lives. Whether it's fitness, work, training, dancing, or leisurely pursuits like music and hanging out, the campaign seeks to embody these moments.
Visually, the campaign features bold and vibrant colors such as orange, blue, green, yellow, and purple. Professional models were exclusively photographed for this campaign, enhancing its appeal and relevance. Illustrations integrated with backgrounds and live models add depth and dynamism to the visuals, creating a sense of movement. With its striking colors, professional photography, and cohesive illustrations, the campaign has garnered recognition from both observers and customers of the RANG brand.
